Hi, I’m Papsaliou Sow.
I Help Businesses Increase Sales, Boost Their Profits and Build a Winning Marketing Strategy.
Marketing Strategy
a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.
Strategic marketing as a distinct field of study emerged in the 1970s/80s and was built on strategic management, which focuses on strategies that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Marketing strategy leverages the combination of resources and capabilities within an organization to achieve a competitive advantage and thus enhances firm performance
Email Marketing Planning & Copywriting
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Email copywriting is the literal words you put in your emails. These include those on your graphics, as well as your subject line and body content. The goal of copywriting email marketing is persuading readers to take action, such as viewing a landing page, scheduling a demo, or downloading a PDF.
SEO Tools & Digital Presence Planning
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