5 Ways to Stand Out From Your Competitors

USE YOUR BRAND VOICE - One of the quickest and easiest ways to help your business stand out on social media is to be yourself (or BRANDSELF lol). Simple, right? Although nailing your brand voice can be quite the process, it will help you stand out from the competition, and subsequently attract the right followers to your social channels.

THEME YOUR ACCOUNTS - Theming your accounts is a great way to boost your presence - especially on Instagram. Theming essentially means sticking to a distinct color palette or approach, using the same filters and the like to create a distinct look and feel. Themed accounts are visually pleasing, set the mood for your followers, and reflect your brand’s experience or current mood. Themes can also change and fluctuate – which is completely fine.

USE STRONG VISUALS - A good, simple way to help your business stand out on social media is to utilize strong visuals. Keep images and video as clear and high quality as you possibly can. Being able to carry your branding and reflect the feel of your brand through imaging can be key to attracting and retaining followers. Remember to get creative and explore ways to use visuals in unexpected ways – for example trying puzzle feeds, and grid images on Instagram.

CREATE RECURRING POSTS/EVENTS - One surefire way to help your brand or business stand out on social is to create a recurring post or event. Perhaps host a weekly Q & A livestream on the social media network of your choosing, or share a weekly tip, or create a “best of the week” slideshow. The key is to create something that keeps fans coming back, week after week. This method can be one of the best ways to get creative, connect with your audience, add value, and even show a little personality.

HAVE A STRATEGY IN PLACE - And the last, and most important, way to help your business stand out on social media is to have a strategy in place. Why? Well having a strategy will give you direction for content, and free up time to get creative. A strategy will ensure your team (if you have one) is on the same page and that nothing is falling through the cracks. You’ll be fully prepared for what’s coming up, and you’ll have the time to flesh out creative and effective ways to get the word out and create wonderful content to support your initiatives. You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.

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